Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Search Engine Optimization Features

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Pay Per Click, Search Engine Promotion
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Search Engine Optimization and Internet Marketing
Learn how to prepare your site for the search engines (SEO). Read about the use of META tags and the importance of having keywords present on your site. Our advice on search engine ranking is made for those looking for better placement / positioning in search engines.

Search Engine Marketing and Website Promotion
You might want to use some other ways to promote your web site. We have composed a small guide about Search Engine Marketing and web site promotion where you can read about different tactics to increase your website traffic.